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Tuesday, July 1, 2008

Adsense retiring Referral program from last week of August

Ya, you heard it right and this is what Google Adsense has to say for this.
We're constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program during the last week of August.

I don't know what is the aspect of this and why it is so necessary for Google to turn it down. They had once previously announced it publically and then took it back, and opened it again for publishers targeting United States based visitors. But now they have decided to close it for everyone. Though US based site owners can take advantage of Google Affiliate Network (previously the DoubleClick Performics Affiliate Network).

They are now suggesting publishers to fill up their referral ads space with Adsense for Content in their sites. Adsense will implement this from around starting of the last week of August, from when all the Referral ads in publishers' sites will stop showing up. They are asking all publishers to generate their reports related to the referral program and save it to remember your referral campaigns.

I don't know whether they are out of resources to support that much of publishers signing up for Adsense, or they don't want to pay existing publishers for it. But they have decided to shut it down now and they will do it. Don't know how this is going to help publishers, as they say.


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